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submit a 2,500-word assignment by the above deadline. Your work needs to show th
submit a 2,500-word assignment by the above deadline. Your work needs to show that you have accessed good quality data on your market and product (e.g., Mintel and Statista) and that you have used the ideas and theories about marketing from the module (e.g., from the lecture materials and from the core text)
The assignment requires students to INVENT a new product or service or ADAPT an existing product or service and to describe and analyse marketing activities associated with the launch of their new or improved product or service. NB Students must not analyse an existing product or service.
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