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Scenario: You recently applied for a marketing management position for a company
Scenario: You recently applied for a marketing management position for a company you would like to work for in the future. You did a phenomenal job during the first two interviews. Your final task is to meet with the CEO for the final interview. The CEO would like you to recommend product market growth strategies for this company instead of a traditional interview. For Part 1, your job is to create a PowerPoint presentation with your recommendations.
Checklist:
Part 1: Growing the Business
Decide on a company you would like to work for in the future. Provide a brief background on this organization.
Recommend four new growth strategies using the product-market growth framework for the desired company.
Propose a possible merger or acquisition strategy for the desired company.
Decide how you will manage customer satisfaction and build customer loyalty for the desired company you would like to work with in the future.
Propose a new global market strategy for the desired company via the five modes of entry into a foreign market.
Provide a minimum 7- to 9-slide audio-visual presentation with additional title and reference slides that should look and sound professional.
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