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Purpose
This assignment is intended to help you learn about ethical issues in ma
Purpose
This assignment is intended to help you learn about ethical issues in marketing.
Action Items
Choose one topic from the following list of options:
Ethical Challenges in Influencer Marketing: Investigate the ethical challenges associated with influencer marketing, such as authenticity, disclosure, and the influence on vulnerable demographics.
Ethics in Product Labeling and Advertising Claims: Examine the ethical implications of misleading product labeling and the responsibility of marketers in ensuring accurate information to consumers.
The Role of Stakeholders in Environmental Sustainability: Analyze how stakeholders (e.g., employees, investors, communities) influence and are influenced by a company’s approach to environmental sustainability.
Greenwashing: Ethical Issues and Solutions: Examine the practice of greenwashing, where companies exaggerate or falsely claim environmental sustainability efforts, and propose ways to combat this unethical practice.
Write a 2-page paper on your chosen topic, and be sure to include references.
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