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The market entry proposal starts with a PESTLE (Political, Economic, Social, Tec
The market entry proposal starts with a PESTLE (Political, Economic, Social, Technological, Legal and Environmental) analysis. Your team must identify the country, multinational company, and the product or service you want to bring to market. The analysis for the proposal must have the following elements:
Political, Legal and Regulatory environment analysis: (Module 2)
a. Political system and structure
b. Legal system: International Law – common vs. code law
c. Stability of government
d. Future political risks, if any
e. Bribery and corruption risk/index
f. Intellectual property rights, enforcement of contracts
g. Evaluate ethical issues within the political, legal regulatory environment
The company you will be writing the paper on:
Company: Nike
Product: Sports Apparel and Footwear
Country: Brazil, South America
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