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You are the CEO of a new hospital in the Bedford Park Neighborhood in The Bronx,
You are the CEO of a new hospital in the Bedford Park Neighborhood in The Bronx, New York. The new hospital will provide primary care services and will focus on chronic diseases, asthma, type 2 diabetes, heart disease and stroke. You have 1000 employees, 100 administrators, 600 professional staff, and 300 administrative and support staff. You have a good location, a gross income of 2 billion dollars, and a steady patient market; however, it is time to consider how to grow your business and command a larger market share.
Then follow the following steps:
Reviewing your external environment, develop an external issue map for your hospital. Provide some data regarding the demographics of the hypothetical hospital.
Write about why Montefiore Medical Center is the most likely competitor within other hospitals with the same service areas. Using Porter’s Five Forces analysis, describe Montefiore Medical Center
Use a SWOT analysis to describe your internal organizational capabilities
Describe which adaptive and market entry/exit strategy you will use in formulating your strategy
Attached will be a picture of what is an external issue map. There will also be an attachment with the hospital Name, Mission Statement, Vision Statement, and Value Statement of this hospital. Please incorporate it into the paper. Please use multiple data sources and citations throughout the paper.
Examples of data sources you can use are:
Census.gov
CDC
Surveys of Income and Program Participation
CMS
Hospital Compare
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