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PLEASE NOTE THE FOLLOWING:
1. Please write up the question below in a well-writ
PLEASE NOTE THE FOLLOWING:
1. Please write up the question below in a well-written, well-structured essay (see the Writing
Effectively rubric). The exam is worth 100 points.
2. Please limit the resulting document to a total of 2 and a half or 3 pages (1300 to 1500
words), single-spaced, 10-point font or bigger.
3. Please make sure you cite those works you use and provide a bibliography. Please be
attentive to the guidance regarding what constitutes appropriate sources given in the syllabus.
4. This exam is not a team project; it is to be completed independently and without the
assistance of resources such as AI, etc..
5. Please do not copy the question or parts of the question into your response.
6. Please return a Word.doc (not a pdf) file of your completed exam with your name in
the title of the document to the instructor
The Value Chain and Customer Value Creation.
One way that market-oriented firms create value for their customers is by
optimizing their value chains. That is, they address the various activities that are
required to produce a good or service that satisfies their customers in a strategic
and holistic fashion. One of the implications of this is that firms are faced with
decisions about which value chain activities they must perform if they are going to
create value for their customers.
(i) Describe the decision-making process for a market-oriented firm
regarding its value chain. How does it determine which value-adding
activities it should perform? Give examples to illustrate.
(ii) Consider Porter’s “generic strategies”. How do different generic
strategies result in different decisions regarding value chain
activities? What are the implications for the ability of the firm to
succeed in creating sustainable competitive advantages?
(ii) What does this imply for the firm’s resources, their competences and
capabilities? Since firms do not have perfect knowledge of their
customers, what types of competences and capabilities are necessary
for superior firm performance?
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