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1) Chose an image/Advertisement to analyze from the three provided in the Assign
1) Chose an image/Advertisement to analyze from the three provided in the Assignment
2) Descriptively break it all down into these components:
A) The “Literal Message(s)” in the ad
i) What are the literal, obvious things that are in the image? Do a direct, literal description of what is in the ad
B) The “Linguistic Message” – If there is text in the ad, evaluate it by discussing:
i) “Denoted” text: What are the linguistic messages (tag lines, other text in the ad, etc) that are obvious that are in the advertisement (if any…some ads many not have a lot of words in the them, or any).
ii) “Connoted” text: What are the messages in the text that are inferred? Meaning, what might the “hidden” messages be within the printed text? What are the words trying to say if it is not direct?
C) The “Symbolic Message(s)”
i) Find the signs or symbols that are within the Image (rather than the text). What are the NON-verbal (non-linguistic) parts of the message the advertisement is trying to show you? What does the “art” part of the ad (the illustration, the photograph, etc) say without using words? Just do your best to come up with things to find and talk about here!
3) Brainstorm a word list related to the image: Write down whatever comes to mind regarding the advertisement. What do you see? What don’t you see? What are the shapes? Colors? Messages? Objects? Symbols? Creative materials and forms used within the image (Does it use mostly photography? Illustration?), etc…Let your mind wander…
4) Create an ‘Image Cloud’ in either GIMP or your own chosen image manipulation software…Also, here are some tips:
i) Make the file large enough so that you can move the layers around and scalem them down to fit everything in
ii) Don’t forget that it helps to GROUP your selected images into “topics” based on your word list AROUND the main image of the advertisement you are analyzing, as well as use SCALE to indicate what you feel is more or less important for what you want to emphasize
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