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Prior to beginning work on this discussion forum, read Chapters 1, 2, and 3 in y
Prior to beginning work on this discussion forum, read Chapters 1, 2, and 3 in your Foundations of Marketing textbook. Additionally, read the article How to Use Ethical Marketing to Attract the Right AudienceLinks to an external site..
The marketing environment, which includes competitive, economic, political, legal and regulatory, technological and sociocultural forces, surrounds the customer and the marketing mix. These forces can create threats to marketers, but they also generate opportunities for new products and new methods of reaching customers. These forces can fluctuate quickly and dramatically.
In your initial post,
Discuss whether a marketer has control over these environmental forces.
Explain how a marketing strategy is important for meeting customer needs.
Explain using a real-world example the importance of corporate social responsibility in the development of marketing strategies.
Rescources: https://www.forbes.com/sites/theyec/2019/08/30/how-to-use-ethical-marketing-to-attract-the-right-audience/?sh=6addc7b93e04
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