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You have come up with an idea for an innovative app. To capitalise on
it, you ha
You have come up with an idea for an innovative app. To capitalise on
it, you have started your own company. As a startup entrepreneur, you are
looking for prospective investors who could be channelling capital into your
venture.
This entails:
Elaborating on Your Business
Concept:
Explain the key elements of your
business concept, encompassing the concept statement’s vital components such as
the product or service, target market, distinctive attributes, core values,
scale of the proposed business, location, and the individuals involved. Also
explain how you are going to market your venture, with an appropriate marketing
plan.
Conducting Feasibility Assessments:
Undertake a thorough assessment of
Industry, Market, Organisational, and Financial feasibility to ensure a
well-rounded understanding of the business landscape.
Critical Evaluation of Value Chain:
Critically evaluate the key
components of the value chain concerning your proposed business. This involves
a meticulous examination of how these components contribute to the overall viability
and success of your venture.
Identification and Discussion of
Risk Management:
Utilise relevant models and
concepts to identify potential risks associated with your business. Engage in a
critical discussion on how these risks could be effectively managed to
safeguard the sustainability and growth of your startup.
Formatting,
Citation, and Referencing:
Ensure that your report adheres to
appropriate formatting standards. Employ proper citation and referencing
methods to acknowledge sources and maintain academic integrity throughout your
submission.
This multifaceted assessment
requires a strategic and analytical approach, drawing on both qualitative and
quantitative aspects to present a comprehensive understanding of your startup
concept and its potential challenges and opportunities.
Structure of the assignment
·
Title
Page
·
Table
of Contents
·
Introduction
·
Body
·
Conclusion
·
List
of References
Please be aware that all the word
counts mentioned for the individual sections of your plan are provided as
guidelines, which could vary depending on the individual plan.
LENGTH REQUIRED
4,000
words (+/- 10%)
FORMATTING
AND LAYOUT
Please note the following when
completing your written assignment:
2. Writing:
Written in English in an appropriate business/academic style
3. Focus:
Focus only on the tasks set in the assignment.
4. Document
format: Report
5. Ensure
a clear title, course, and name or ID number is on a cover sheet and a
reference using Harvard referencing throughout is also provided.
6. Research:
Research should use reliable and relevant sources of information e.g. academic
books and journals that have been peer reviewed. The research should be
extensive.
The use of a range of information
sources is expected – academic books, peer reviewed journal articles,
professional articles, press releases and newspaper articles, reliable
statistics, company annual reports and other company information. All referencing
should be in Harvard style.
Learning Materials/Resources:
• Barringer,
BR & Ireland, RD (2015), Entrepreneurship: Successful launching new
ventures, 5th edn, Pearson Prentice Hall, New Jersey.
• Burns, P. (2016)
Entrepreneurship and Small Business: Start-up, Growth and Maturity 4th edn.
Palgrave
• Hisrich, RD, Peters, MP
& Shepherd, DA (2012), Entrepreneurship, 9th edn, Irwin McGraw Hill.
• Kuratko DF, Frederick HH
& Hodgetts RM (2016), Entrepreneurship: Theory, process, practice,
Asia-Pacific edn, Thomson
• Mariotti, S. and
Glackin, C. (2015) Entrepreneurship: Starting and operating a small business
4th edn. Pearson
• Westhead, P., McElwee,
G. and Wright, M. (2011) Entrepreneurship: Perspectives and Cases 1st edn.
Financial Times/Prentice Hall
Other:
• https://www.omicsonline.org/entrepreneurship-organization-management.php
• http://www.tandfonline.com/toc/rsbe20/current
• http://www.jemi.edu.pl
• http://www.inderscience.com/jhome.php?jcode=ijeim
• http://www.inderscience.com/jhome.php?jcode=ijesb
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