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Choose a case study of an MNC that operates in multiple countries and faces sign
Choose a case study of an MNC that operates in multiple countries and faces significant strategic challenges.
You may select a case from academic journals, business magazines, or reputable online sources. Ensure that
the case provides sufficient information about the company’s background, industry, competitive landscape,
and strategic dilemmas.
Conduct a comprehensive analysis of the chosen case study using relevant concepts, theories, and
frameworks covered in the course. Your analysis should address the following key aspects:
• Overview of the company’s background, including its history, industry, and global footprint.
• Identification and analysis of the company’s strategic challenges and dilemmas in the international
context.
• Analysis of external factors (e.g., market trends, industry dynamics, political/legal environment,
cultural factors) influencing the company’s international strategy.
• Examination of internal factors (e.g., resources, capabilities, organizational structure, culture)
impacting the company’s ability to compete globally.
• Evaluation of the company’s current international strategy and its effectiveness in addressing key challenges.
• Identification of strategic alternatives and recommendations for enhancing the company’s international competitiveness and sustainability.
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