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Students should analyze the iPad Case Study and the concept of Crossing the Chas
Students should analyze the iPad Case Study and the concept of Crossing the Chasm developed by Geoffrey
Moore in the context of Technology Adoption Lifecycle and demonstrate their understanding of the business
concepts, theory and best practices.
The report needs to be well organized into sections and subsections, each with respective headings. It should
contain footnotes and a bibliography.
The paper should follow the recommended structure outlined below:
• Cover Page
•Table of Contents
•Executive Summary
• Introduction to the Crossing the Chasm Concept Definition
• Analysis of the iPad case and Specific Examples
• Conclusions
• References (bibliography)
Required reading:
Prensky, M (2010). The iPad is coming! (Or is it?). Retrieved from Prensky-TheiPad|sComing-orlsit-EdTech2010-02.pdf (marcprensky.com); accessed on 16.05.2024.
Linowes, J.S. (2015). A Summary of “Crossing the Chasm”. Retrieved from Summary Crossing the Chasm.pdf (xs4all.nl); accessed on 16.05.2024 je
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