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When writing your analysis, assume that the reader is familiar with the case. A case write-up is not a summary of the case and should not rehash the facts; rather, it should be a clear and concise analysis. This will include 5 elements:
Executive Summary – Summarize the major points of the case and your solution in 1-2 sentences.
Problem Statement – Define the central problem in the case in 1 sentence.
Alternatives –Briefly present arguments for or against each possible solution to the problem, including non-obvious solutions not discussed in the case.
Conclusion – Present the analysis and the logic that led you to select a particular solution using data from the case AND an outside business example.
Implementation – Outline a plan of action so that the reader can see not only why you chose the alternative you did, but how it will work, considering the amount of time needed, funding required, and people involved.
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