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Individual Paper (Marketing Strategy Consultation)
Imagine that you are a market
Individual Paper (Marketing Strategy Consultation)
Imagine that you are a marketing manager, and you have a mission to map out marketing
strategies for a company. As a marketing manager, you will write a consultation report. The
purpose of this project is for you to demonstrate your understanding of marketing concepts by
describing marketing decisions of a particular company.
The paper will consist of analyzing a company with respect to their marketing strategy as it relates
to what you have learned in class. Your paper should cover the following:
1. What is the company’s history or background?
2. What is the company’s branding strategy? And how do they consider consumer’s needs and
wants?
3. What other strategies could they use?
You are allowed to pick any local company in New Haven CT, but in selecting a suitable company
you should consider your ability to answer the above questions. Your consultation analysis should
be insightful and constructive. Your grade will be based on content (how well you address the
three questions), coherence, empirical contribution, and readability. The consultation report
should be,
Length: 5 pages (You don’t need a title page – Write your name and student ID on the top of the
first page), standard format –Times New Roman, Double-Spaced, 12 ft, 1-Inch Margins, MS-Word
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