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Your strategic plan must be future-oriented and must include the following:
·
Your strategic plan must be future-oriented and must include the following:
· APA Headings must be used with the headings identified from the Executive Summary (on its own page) through Recommended Marketing Positions
· followed by a Conclusion, and
· finishing on a separate page with your References list.
Executive Summary
An executive summary provides:
· An overview of the main points of your report.
· Company History: Describe the company’s history. Include the 4Ps (Product, Price, Place, and Promotion).
· Mission Statement: Examine the company’s mission statement and assess its effect on the organization’s activities.
Situational Analysis
· Current Situation: Explain the organization’s current situation (industry, market, and general environment analysis).
· SWOT Analysis: Assess the chosen company’s SWOT analysis (strengths, weaknesses, opportunities, and threats), highlighting opportunities for change and addressing contingencies. Choose three or four areas from your SWOT analysis and assess why the areas you have chosen are essential to your strategic plan.
· Environmental Scan and Porter’s 5 Forces: Summarize the results of your Environmental Scan and Porter’s 5 Forces. Evaluate the degree to which the results aid in conceptualizing the company’s competitive position in its marketplace.
· International Performance: Assess the company’s international performance considering cultural barriers, monetary exchange rates, and political instability.
Operational Planning
· Financial Performance: Assess the financial performance and condition of the organization.
· Operational Budget and Assessment: Research and assess the company’s operational budget. Assess the performance in terms of key performance indicators. In your analysis, be sure to include relevant profitability ratios. Profitability ratios fall into two categories (a) margin ratios and (b) return ratios. Margin ratios give insight into a company’s ability to turn sales into profit. Return ratios offer several ways to examine how well a company generates a return for its shareholders.
For your focus company, please compute the following financial ratios. Be sure to
· Derive the financial figures from the latest annual report or Form 10-K.
· Include an APA citation with the page number(s) for the source used.
· Provide the equation for the ratio you are calculating.
· Show your work.
Ratios
· Working Capital Ratio: current assets are divided by current liabilities to establish a company’s ability to meet its current financial obligations.
· Price-Earnings (P/E) Ratio: divide the current stock price by earnings per share (EPS) to determine the price investors pay for $1 of a company’s profit.
· Return on Assets (ROA): divide net income by total assets to discover the percentage of profit a company earns with the resources it has at its disposal.
· Return on Equity (ROE): divide net income by shareholders’ equity to understand how efficiently the company’s management uses the investor’s capital (Liberto, 2021).
Based on the data, evaluate the overall current financial condition of the company.
Assess how your Operational Budget analysis affects your three-year strategic plan.
Recommend an organizational structure regarding the organizational design (Abraham, 2012, section 2.6).
Assess the effect of the strategic plan on the organizational culture.
Strategic Goals: Core Strategies and Tactics
· Strategic Goals: Create measurable core strategic goals for each of the three to four areas addressed from the SWOT analysis, addressing any contingencies associated with the strategies you recommend and prioritizing them according to ease of achievement and time to completion.
· Prioritized Core Strategies: Prioritize the core strategies, estimating the ease of achievement and time to completion.
· Recommended Organizational Structure: Recommend an organizational structure assessing the effect of the strategic plan on organizational culture.
· Recommended Marketing Positions: Recommend marketing positions and opportunities for growth in your strategic plan.
Add specific language to the strategic plan that addresses the company’s Corporate Social Responsibility (CSR).
Explain your plan to measure the success of your strategic plan.
The Strategic Plan final project
· must be twelve double-spaced pages in length (not including title and references pages) and formatted according to
· must include a separate title page with the following in title case:
o title of project in bold font
§ Space should appear between the title and the rest of the information on the title page.
o student’s name
o name of institution
o course name and number
o instructor’s name
o due date
· must utilize academic voice
· must include an introduction and conclusion paragraph.
o Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
· must use at least five scholarly/ peer-reviewed and/or credible sources in addition to the course text.
· must document any information used from sources in APA Style
· must include a separate references page that is formatted according to APA Style.
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