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Medical device and pharmaceutical manufacturers spend billions in the U.S. to pr
Medical device and pharmaceutical manufacturers spend billions in the U.S. to promote their medications products to patients. These advertisements are on the internet, magazines, television, newspapers and radio. By promoting these high-cost patent-protected drugs the advertisement can mislead the patient in believing the generic version or other treatments may not be effective. the advertisement could have happy thriving people dancing in a beautiful park misleading the patient in believes. They will be just cured and not aware of the efficacy and safety of the medication and influence them picking the wrong therapy (Wang & Kesselheim, 2013). It can make it hard for the NP caring for patients that see advertisements for medication not know the side effect or ill effects. There are some medications I see that are used for diabetes that are promoted for weight loss on social media. Some of these pharmaceutical manufacturers may take advantage of the population that wants to lose weight and as a result medical professionals will just have to say no due to safety reasons.
As an NP I would utilize the media’s influenced only if there is evidenced that it would work for my patient or patients. there is evidence that patients get some confidence and education leading them to take a more active role in their care. These advertisements have shown to help patient adhere to their treatment, and medical providers are pleased with this (Wang & Kesselheim, 2013). I worked in a doctor’s office where these manufactures had representatives that would come and talk with the medical providers. They would bring educational material, samples and much more to benefit doctors’, patients, and staff. If there was evidence that the medication would be a match for my patient, I would utilize the materials to educate my patients on the medication. I could use the samples to see if would benefit a patient.
Do you feel that medication advertisements are more helpful or harmful?
Wang, B., & Kesselheim, A. S. (2013). The role of Direct-to-Consumer Pharmaceutical Advertising in patient consumerism. AMA Journal of Ethics, 15(11), 960–965. https://doi.org/10.1001/virtualmentor.2013.15.11.pfor1-1311
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