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As a marketing consultant, you will need to advise clients on the
development o
As a marketing consultant, you will need to advise clients on the
development of a communication strategy that has contingencies to
address situations such as the one presented in the scenario. This
project is designed to help you understand the types of strategies that
can be adopted and address the various audiences you will encounter.
Bro,
you are to develop (1) internal and (1)external communication from
Walmart to its internal and external stakeholders. it should be in form
of a press release by Walmart CEO in the context of this situation:
An
overseas contractor that is a major supplier to your chosen company has
recently been revealed as one that operates with poor working
conditions for employees (uses child labor, pays low wages, requires
long hours, no benefits, etc.).
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