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Introduction
Imagine that you work for a
private investment fund that wants to b
Introduction
Imagine that you work for a
private investment fund that wants to begin investing in the manufacturing
industry (HP) You are tasked with writing brief profiles of companies that
might be worth a closer look.
Your job is not to
“sell” the company — you’re an analyst, not a PR flack. Your job is
to provide an honest and insightful look at what they’re doing and their future
prospects.
You are asked to develop a
business profile of your assigned company. Your business profile should
be at least 4 page APA or MLA style.
Questions to Address
Not all questions below
will be applicable, and the level of detail in your profile will have to be
adjusted to keep your report to 2 to 3 pages. Try to address as many of the
items below as you can.
History: when was the company founded,
and by whom?
Location: where is the company
headquarters? Where are their products made? What is the URL of their web
site?
Type of sales: do they sell hardware,
software, services, or a mix?
What are their most significant
products?
Ownership: who owns the company? Are
they publicly traded? If so, what is their stock symbol and current share
price?
Acquisitions: has the company purchased
other significant companies? Or has the company been itself purchased by a
larger company?
Financials: what is the company worth?
What are their annual sales? (This information may not be available for
privately held companies.)
Who are their major competitors?
If they’re a startup: who is funding
them, and how much funding have they received?
What does the company’s future look
like? Where are they headed?
Sources of Information
You can use any publicly
available information sources for this report. (Please, no industrial
espionage.) Be sure to cite your sources. Some good places to look:
The company’s web site, under “About Us”
or “Investor Relations”.
The company’s SEC filings (for publicly traded
companies).
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