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Apply what you have learned to a real-world scenario in the
fast fashion industry.
To prepare, thoroughly read the Shein Case Study and the seven related articles
Additionally, conduct your research to gather further insights. Your final document should address the
topics outlined in the Deliverable section, integrating what you’ve learned from the course and your
individual views.
These articles will give you essential context about Shein’s challenges, which will be pivotal for your
analysis.
Forecasting Growth With Generation X
1. Do you believe that Shein’s revenues and profits, which were $32 billion and $2 billion respectively
in 2023, will grow among Generation Z consumers over the next five years?
To support your analysis, review the provided research in detail and supplement it with additional insights
from academic journals, industry reports, and news articles related to Shein, the fast fashion sector,
current trends regarding Gen Z’s apparel preferences, and social responsibility stances.
Include citations and references at the end of your submission.
The document should not exceed 2 ½ pages, using 12-point Times New Roman font and 1-inch margins,
not counting references.
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