Category: Marketing

Products are sometimes even developed for specific markets , and companies need to adapt to different customer segments in different markets 1.Even though an American company might be segmenting the middle class in the United States , they have to focus on different segments in other markets such as the elite market . Explain how…

You are the marketing department for a new MLS team that will begin play in 2026. You have a little over 18 months to put together a marketing plan for this new team. Use the Las Vegas Market Must be in powerpoint format Due Monday Oct 7 @ 11:59 PM

Article Reviews Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course. Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a…

Answer two out of the three discussion questions, listed below, for this week. 1. Please make a list of products you believe failed because of poor marketing channel choices. 2. Why do marketing professionals care about and participate in supply chain decisions? 3. Are small business owners at a disadvantage if they lack the marketing…

Read an article about creative advertising strategies (see the attached article). Write a report to briefly discuss the six creative templates. Then find three recent print advertisements using three different strategies from the article and thoroughly describe each ad and its creative strategies (please include the print ads in your report). Then propose a new…

Article Reviews Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course. Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a…

Read an article about creative advertising strategies (see the attached article). Write a report to briefly discuss the six creative templates. Then find three recent print advertisements using three different strategies from the article and thoroughly describe each ad and its creative strategies (please include the print ads in your report). Then propose a new…

Article Reviews Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course. Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a…

Article Reviews Students will be required to complete ten article reviews. Students may choose from a variety of articles to complete this assignment; however, each review must come from a different chapter in the course. Assignments will be graded as they are completed, and assignments submitted on time are eligible for one resubmission for a…

For this assignment read the following case study: Basu, R., Lim, W. M., Kumar, A., & Kumar, S. (2023). Marketing analytics: The bridge between customer psychology and marketing decision‐making. Psychology & Marketing, 40(12). Abstract: As modern marketing environments become increasingly data-intensive, the role of marketing analytics in illuminating the dynamics of customer psychology to inform…