Category: Marketing

Specifically, you must address the following rubric criteria: Promotion Recommend two marketing communication channels for your chosen product. Briefly describe each and explain why they are appropriate based on your persona. Price Explain how one of the following is used to determine the approach to pricing for any offering. Company profitability Competitor pricing Target market…

Managing Cash Flow in Rapidly Growing Businesses When a business experiences fast growth, cash flow management becomes critical. Rapid expansion often requires significant capital for inventory, staffing, 4o

Starbucks is a total sensory experience. It tastes good, smells good, looks good, has relaxing music, comfortable seating, wireless technology, is everywhere and for many is their “third place” to hang out (besides home and work or school). On a 5-point scale, Starbucks probably rates as a 4-4-5-2 based on the S-Q-I-P model, with atmospherics…

Details: Drawing from theory, and original examples discuss brand community, what it is, how they emerge and the processes through which they can be managed to develop mutually beneficial relationships for consumers and brands. (3,500 words) Required reading: Batra, R., Ahuvia, A., & Bagozzi, R. P. (2012). Brand love. Journal of Marketing, 76(2), 1-16. Burns,…

Your one-page proposal should include the following sections with headings in bold: Topic: Identify the brand or company you are selecting for your marketing plan. Provide a brief background on the brand or company. Rationale: Explain why this company needs a new marketing plan. Are you focusing on entering a new market, launching a new…

Need help with Round 5 and 6 of Stukent’s Digital Mkt Simternship. Need done by 5PM MST by November 5th

The purpose of this assignment is to develop an infographic that is designed to educate your target market about your chosen Lakeland department/service (what you used for the SWOT and survey assignments). Your goal is to build your department’s/service’s brand. You will accomplish this by having factual content in the infographic that educates, shows expertise,…

Apply elements of the marketing mix to inform business decisions that support organizational objectives Determine appropriate marketing and communication distribution channels Explain how marketing decisions are made to target the consumer Scenario Chocolate Bliss started as a small, family-owned store in Seattle, Washington in 1976. While once a boutique chocolatier selling handmade “secret family recipe”…

I will attatch the assignment brief below: Please feel free to message me at any time for additional information

Surveys and Feedback: Conduct customer surveys to gather insights on their thoughts and feelings about your brand. Social Media Monitoring: Analyze comments, mentions, and engagement on social platforms to gauge public sentiment. Online Reviews: Check review sites to see what customers are saying about your products or services. Brand Audits: Evaluate your brand’s messaging, visuals,…