Category: Marketing

PLEASE CHOOSE ALPHABET AS THE COMPANY Over the last several weeks we have researched various organizational structures and cultures. Business is in constant change with many forces that influence these changes such as global, local, legislative, cultural, etc. This week we consider how these forces impact the organization along with what managers can do when…

Please choose some data that are easy to understand and work on because I’m not very familiar with the coursework. Please keep it simple but fulfill the requirements. My prof. is very strict. Thank you Please see assignment Course Project, for details. Grade weight: -2% of your course project if you do not submit the…

Discussion Forum 1 will focus on the following question: What are the core differences between how industry/business sees the role of marketing and the marketing concept compared to the evolving nature of marketing and its role within the academic literature? Remember, each post will need to include a reference to an academic article that supports…

Please, for your INITIAL posting, answer and discuss ALL the following questions in great detail according to the Learning Instructions provided. For your answers, please DOUBLE make SURE you write each heading – title – question followed by its corresponding answer. Learning Assignments that not follow these Learning Instructions will NOT be GRADED. . 1.…

Marketing is primarily about connecting products and services with customers who have a want or need for it. It is important to understand the attributes and benefits of the product and how the product satisfies the want or need of the customer. Marketers are tasked with understanding the customers. Communicating with customers is only effective…

Assignment Instructions Case write-up: Each student will be expected to complete two case write-ups. Students can choose 1 case from the following cases below. The suggested length of the write up is 2-3 pages (12 point- double spacing) of Word document. However, please focus on addressing the questions in the case and demonstrating the application…

How do Industry 4.0 technologies contribute to marketing analytics and value management? Identify some of the companies that are not doing this. Explain how they could implement Industry 4.0 technologies. Your journal entry must be at least 200 words in length. No references or citations are necessary.

Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research…

Marketing Plan: Part II (1st Marketing plan attached below) In this unit, you will continue to build upon your marketing plan for an existing company and a product or service of your choice. For Part II, make certain to include the sections listed below in your marketing plan. Corporate Social Responsibility, Sustainability, and Ethics Strategy…

Throughout this course, you will analyze a total of five (5) unique advertisements of your choosing. These may be print advertisements or commercials. For each critique, include a screenshot of the print ad or a link to the commercial, and fully answer these 14 questions here: How to Analyze an Advertisement. Keep in mind you…