Category: Marketing

You will create a promoƟonal campaign using one of the following three opƟons: Email Campaign, Event Campaign, or Social Media Campaign. Choose one opƟon among these three opƟons appropriate for your assigned service/topic: OpƟon 1: Email Campaign  IdenƟfy List Source: Research and select a reputable source for your email list.  Determine List Cost:…

Scenario Chocolate Bliss started as a small, family-owned store in Seattle, Washington in 1976. While once a boutique chocolatier selling handmade “secret family recipe” chocolate bonbons, the company today has a wider variety of product offerings including boxed chocolate candies, chocolate baking products, and carob (chocolate alternative) candies and health bars. Chocolate Bliss products are…

This assignment is part of the Consumer Behaviour module in the MSc Strategic Marketing programme of College.

According to the website I provided, there are four segments, and 4p. For 4p, I chose product and price, and I thought of a few points myself, which can be used, but they cannot be exactly the same. company website：https://frontierpets.com.au A：Describe the consumer profile of ONE (1) segment of the market that is likely to…

Research the economic environment analysis of Bon Beachie’s Watertight Wristband Phone Pouch, which is a start-up project that needs the funds to start the business (link: The Unique New Watertight Wristband Phone Pouch | Indiegogo). The group task involves first creating a situation analysis, followed by a marketing plan. Currently, we are only required to…

The purpose of this assignment is to have the student identify and analyze various organizational structures, along with how structure impacts work and organizational culture. Using class material from the past weeks/modules, trade sources, and research-based articles from the online library, develop a 6-8-page research paper that addresses the relationship of structure to culture in…

A report (1500-2000 words including all references) detailing the psychology principles used in developing the campaign creative and the expected effects these will have on the target audience. This is the video that needs to be reported. https://youtu.be/9dj4IAyPJUs (Please analyze and be critical) CONTENTS. 1. I am mostly aim it for younger generation. 2. Please…

Licensing is a popular method for companies looking to enter foreign markets without significant financial investment. In a licensing agreement, a company (the licensor) allows another company (the licensee) to use its intellectual property (such as a patent, brand name, or trade secret) in exchange for fees or royalties. A well-known example is Disney licensing…

Post your response to the discussion question(s) by 11:59 PM (Eastern) on Wednesday of each week. Your posting should be at least 350 words. Please ensure that all questions are answered. Your response to at least one other student is due by 11:59 pm (Eastern) on Sunday of each week. Your response to a classmate…

This Assignment requires that you develop a SWOT Analysis for the company Burger King. Outline your company’s strengths, weaknesses, opportunities, and threats. In addition to outlining the SWOT, you will need to create a SWOT Matrix and then prepare an analysis as well as outlining the company’s competitive advantages and creating a strategic focus section.…