Category: Marketing

You will create an integrated marketing and communications plan for the brand stanley cups. Choose one product or product group, or event or special campaign to support. Complete the steps in order. Use the attached template as a guide. It was sourced from here, for further information. Organize your information into a PowerPoint presentation which…

As such, this forum aims to integrate your learning in this course. We hope to achieve this thought exercise through the prism of artificial intelligence capabilities in marketing. Our learning took us through a circular loop of competitive strategies, STP, digital marketing analytics and communication, product marketing, and branding (these topics are not standalone.) This…

Licensing is a popular method for companies looking to enter foreign markets without significant financial investment. In a licensing agreement, a company (the licensor) allows another company (the licensee) to use its intellectual property (such as a patent, brand name, or trade secret) in exchange for fees or royalties. A well-known example is Disney licensing…

Post your response to the discussion question(s) by 11:59 PM (Eastern) on Wednesday of each week. Your posting should be at least 350 words. Please ensure that all questions are answered. Your response to at least one other student is due by 11:59 pm (Eastern) on Sunday of each week. Your response to a classmate…

You will create an integrated marketing and communications plan for the brand Stanley Cups. Complete the steps in order. Use the attached template as a guide. It was sourced from here, for further information. Organize your information into a PowerPoint presentation which will be around 15 slides long. So far you have practiced going through…

Type: Market situation analysis and target market segmentation Format: Written Length: 2000 words Task In creating, communicating, and delivering a value offering, Marketing Managers engage in a marketing planning process that is both strategic and tactical. In this assignment you will focus on the first two stages of the marketing planning process. Namely, you will…

I need the attached file to be re-written such that it is within 500 words and is impactful. Same format as the existing file can be followed.

I have a midterm exam covering chapters 1 through 7, and our teacher has shared the attached list of important topics. I need your assistance in going through all the slides from these seven chapters and identifying the ones related to these key topics. It is crucial that the relevant slides are highlighted accurately to…

Course code and name: MKTG1080 Applied Brand Management Assessment Task 3: Weekly Case Report Weighting: 50% Word Count: 3000 words Assessment Declaration: I declare that in submitting all work for this assessment I have read, understood, and agree to the content and expectations of the Assessment declaration Links to an external site.. Learning Objectives Assessed:…

1. Market entry context and positioning – Discovery: Kopparberg successfully identified a gap in the Australian market for fruit-flavored cider and quickly entered the market through its success in the UK and Europe. The main competitors in the market, Strongbow and Bulmer’s, focused on apple flavors, and Kopparberg used its fruit-flavored cider product to differentiate…