Category: Marketing

Students who subscribed to the Wall Street Journal are required to read the newspaper and summarize at least four articles. The summaries should be at least 150 words. Make sure the titles of the articles and dates they appeared the WSJ are submitted with the summaries. Please select articles to read and summarize that are…

This is an integrated report. The assigned case analysis is the 2017 experiences of Unilever’s brand Dove Body Wash arising from its 2017 FB content for its ad campaign, “The Real Beauty Campaign”. The campaign’s theme aimed to present its brand as a counter to the social and personal stresses arising from high beauty standards…

For this assignment, you will consider a product or service. You will create an integrated communications plan for this product or service using this example. Download the example (attached below). The template comprises these five broad sections: Market Analysis External Influences on the Market Competitive Analysis Brand Analysis SWOT Analysis The brand is for Smart…

I need help with marketing plan part B. The details of part B are inside the (part B) file and the other file is part A, which is done already. Screenshot is the tool list that might need.

Details: Students must pick any aspect of consumer culture and relationship marketing: favourite concept/unfamiliar concept/something experienced as a customer etc. you’ll develop ideas as the module develops. Ideas include: loyalty, brands, brand fanatics, brand relationships, rituals, leisure activities, communities, inequalities, sustainability, ethics, advertising, markets, festivals, food halls, technology etc any phenomenon or aspect of consumer…

Products are sometimes even developed for specific markets , and companies need to adapt to different customer segments in different markets 1.Even though an American company might be segmenting the middle class in the United States , they have to focus on different segments in other markets such as the elite market . Explain how…

Read the chapter (Uploaded below in order) Find an article written between 2019 & 2023 related to ONE topic from ONE of the chapters assigned Read the article and write a clear and concise summary (minimum of 4-6 sentences, 150-200 words) Include the link & APA citation for the article

You are the marketing department for a new MLS team that will begin play in 2026. You have a little over 18 months to put together a marketing plan for this new team. Use the Las Vegas Market Must be in powerpoint format Due Monday Oct 7 @ 11:59 PM

Details: Students must pick any aspect of consumer culture and relationship marketing: favourite concept/unfamiliar concept/something experienced as a customer etc. you’ll develop ideas as the module develops. Ideas include: loyalty, brands, brand fanatics, brand relationships, rituals, leisure activities, communities, inequalities, sustainability, ethics, advertising, markets, festivals, food halls, technology etc any phenomenon or aspect of consumer…

Read the chapter (Uploaded below in order) Find an article written between 2019 & 2023 related to ONE topic from ONE of the chapters assigned Read the article and write a clear and concise summary (minimum of 4-6 sentences, 150-200 words) Include the link & APA citation for the article