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Chapter 5 – Data Driven Storytelling: Winning the War of Brand Relevance – Micha
Chapter 5 – Data Driven Storytelling: Winning the War of Brand Relevance – Michael Brito
Chapter 6 – Programmatic Advertising 101 – Brian Stempeck
After reading Chapters 5&6 of the textbook, watch the above videos and then: (I have attached a resume of each chapter)
Write a minimum 2 page report which summarizes the 2 videos and also go to STATISTA and include relevant statistics. (Also I attaches the two references that I found in statists also you can see the references bellow) ( Also if you don’t want to use one of the reference that I gave you because you find something better or easier to write is fine)
You can search for terms mentioned in the videos such as – Brand Relevance, Programmatic Advertising etc..
Write using APA 7 Format and list all your references.
1. Alipay, WeChat top china brand relevance index. Telecom Asia (Online). 2017. https://4x20id2g7-mp02-y-https-www-proquest-com.proxy.lirn.net/trade-journals/alipay-wechat-top-china-brand-relevance-index/docview/1955758103/se-2.
1. Tomkins R. Global chief thinks locally: INTERVIEW DOUGLAS DAFT: Coca-cola’s new chairman is decentralising power to rebuild the brand’s relevance around the world, says richar: [london edition]. Financial Times. Aug 01 2000:15. Available from: https://4x20id2eq-mp02-y-https-www-proquest-com.proxy.lirn.net/newspapers/global-chief-thinks-locally-interview-douglas/docview/248961056/se-2.
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