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Consider yourself the President of the university. Fortunately, several months b
Consider yourself the President of the university. Fortunately, several months before the incident described in the case, you developed a crisis communication plan. Describe this ideal plan. Consider the questions at the end of the case study (Zaremba, 2010, p. 78). You only need to answer some of the questions at the end of the case study. However, use the questions to stimulate your thinking regarding an ideal crisis communication plan.
How will you apply the university crisis communication plan to the crisis described in the case study? Please assume that Dr. W. could be guilty or innocent. Please do not spend time arguing one way or another. The evidence of guilt appears compelling, but as a senior leader, you need to communicate and act based on the truth of what is known and what is yet to be determined. There is a significant history of people being wrongly judged and later found innocent. For this case study, you are not asked to judge innocence or guilt.
Demonstrate what you have learned in this seminar about scholarly research, writing, analysis, and applying strategic communication theories and principles. As you read, analyze, and write your response to this case study, integrate applicable lessons you have learned about strategic communication.
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