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Critical memos consist of three key parts: summary, application of concepts or t
Critical memos consist of three key parts: summary, application of concepts or theories and critical evaluation.
Summarize the source material briefly, describing its main argument(s), central point(s) and/or issues.
Apply the chosen concepts, theories or perspectives to the issue. How do these concepts, theories or perspectives help you interpret and understand the chosen material? What can you see in this material through the lens of these concepts / theories / perspectives? Interesting issues or opportunities? Obvious contradictions or problems? A good or poor fit? An opportunity to extend or challenge the concept or theory? A hidden solution?
Critical analysis of the source material/s. This part of the report builds upon the application of concepts and theories discussed above. In this analysis, you need to express your own analysis and reaction to the work. It is fine to say that you liked or disliked what you read, but that is not sufficient for the critical report assignment. Offer your own analysis and critique of what you have gained based on the perspectives you have gained through steps 1 and 2 of this assignment.
I have chosen this topic because I am in the qualitative market research profession. It would be good to also anchor the analysis in the Philippines as I am from here as well.
Criteria:
Critical thinking
Extent of analysis
Grammar
Proposed discussion points:
How consumer choices reflect broader social movements and political ideologies.
The role of brands in either perpetuating or challenging existing power structures and identities.
Ethnographic case studies that reveal the political underpinnings of market segments.
The influence of political events and debates on consumer loyalty and branding strategies.
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