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executive summary（what is the content of this report,100words)
1. Introduction (
executive summary（what is the content of this report,100words)
1. Introduction (introduction on ICBC,200-250words)
2.1SWOT Analysis and VIRO analysis link to the bank(the current position of the bank(ICBC),how they are different their competitors,①Analyse your chosen company’s internal environment and discuss how organisational success can be achieved?
2.2 some evidence
3. Background of Leadership ,→define leadership,why it is important in bank,→ they are various leadership styles,→transition in leadership →diagram（Theory X, theory Y） →② Evaluate various leadership theories/models and how these can be effectively applied to gain competitive advantage?
compare contrast the effective leadership style that will enhance the competitive advantage of the bank（ICBC)，evaluate the effective。
4.recommendation 2-3
5.Conclusion（150-200words）
6.References
7.Appendix
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