For this Performance Task Assessment, you will act as a consultant hired by an o

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For this Performance Task Assessment, you will act as a consultant hired by an o

For this Performance Task Assessment, you will act as a consultant hired by an organization that is similar to Gap, Inc. (large retail chain) or Netflix (online e-commerce business). The organization must be a real organization that is publicly traded. The CEO of your selected organization explains that they would like to know if information technology can help the company to increase its competitiveness in their industry, as well as how their competitors leverage big data analytics, cloud computing, and artificial intelligence for strategic advantage and to drive business value. Utilizing the above scenario, prepare an 8- to 14-slide presentation (excluding title slide and references slide). You must also provide an accompanying document that contains detailed speaker notes or a script for each slide so that the reader can follow along better. Your speaker notes should include your rationale and assumptions that pertain to each slide. You also need to have a minimum of 6–8 citations and references to support your direction.
Part 1: The role of Informations Systems in the Organization’s Strategy (4-7 slides) 
Describe the background and industry for your selected organization. (1 slide)
Analyze the role of IS and IT in your selected organization’s strategy. As part of your analysis: (1–2 slides)
Identify what systems and technologies are already in place for this organization (being sure to mention any uses of big data analytics, cloud computing, and artificial intelligence).
Use the Five Forces analysis framework to analyze the competitive environment for your selected organization (i.e., the large retail chain or the online e-commerce business). (1–2 slides)
Based on your analysis, assess the strengths and weaknesses of your selected organization’s IT strategy. (1–2 slides)
Part 2: How can IT can optimize the organization’s competitive advantage (4-7 slides)
Explain, in general terms, how IS and IT can be used to increase an organization’s competitive advantage within its industry. (1–2 slides)
Based on your evaluation in Part 1, propose how your selected organization might optimize its competitive advantage using IS/IT. Specifically:
What existing strengths could the organization capitalize on to increase its competitive advantage? (1 slide)
How might the organization address its weaknesses or opportunities for growth and create competitive advantage through the use of IT/IS, specifically big data analytics, cloud computing, and artificial intelligence? (1–2 slides)
To further support your response, provide one or more examples of other organizations within the industry that saw an increase in their competitive advantage through use of one or more of those systems/technologies. (1–2 slides)
As a part of Porter’s Five Forces Analysis, you will also need to research other companies in the industry of the organization you select to get some insights on how they use IT/IS as part of their business strategy.
Below are the templates along with a few sources to use

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