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Managers must make decisions on a daily basis. Sometimes the decisions are easy
Managers must make decisions on a daily basis. Sometimes the decisions are easy and sometimes they are complicated and involve a great deal of strategy to implement. You are asked to take the following scenario and make a decision about what to do for your business.
You own a brick and mortar store front business that sells tourist items. Your store has a decent amount of foot traffic, but that has been dwindling over the years as more competitors offer their items online. You are being asked as the sales manager whether the business should also enter the online space or just continue to rely on foot traffic. Some things to consider in your thought process:
What is the cost of creating a web presence?
How will online orders be filled?
Should you sell the same things online that you do in the physical store?
How will you determine if the idea is affecting the bottom line?
What is the timeline for implementation?
Are there any other stakeholders that need to weigh in on the decision?
You are being asked to formulate a plan to share with the senior director that addresses the above referenced points. You can certainly address additional ones, but the list above is the minimum. You can use the list as headers for each section but that is not required. You may want to reference the Decision Making chapter in your analysis and illustrate how you are using the process from the book.
You are to write a 3-5 page report which explains your recommendation and how research supports the recommendation. You are to use at least five (5) sources in your analysis and if you quote any of the material, it must be cited in-text. You must also have a bibliography included at the end.
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