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Media Plan
Task Description:
You will be expected only discuss the brand Sukin’
Media Plan
Task Description:
You will be expected only discuss the brand Sukin’s 1L Signature Botancical Body Wash. You will then be asked to prepare a media plan for it.
The media plan should include:
The nature of business.
A brief description of the chosen brand’s positioning and objectives.
A brief description of the external environment.
A detailed identification of the likely target market(s)/market segments.
Identification of media that matches the target audience.
The range of target media that you intend to buy and why.
The media schedule that you intend to buy – with justification of media channel decisions and vehicles.
The identification and justification of the key metrics you will use to determine campaign success.
Development of a contingency plan.
The media plan:
2,500 words.
One year plan.
Can start at any time of year.
Budget implications should reflect the size and nature of the business.
ONLY BASED IN AUSTRALIAN MARKET!
Order from us for quality, customized work in due time of your choice.