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Pick a product or service and formulate a plan for researching the customer.
Ide
Pick a product or service and formulate a plan for researching the customer.
Identify what information needs to be collected (secondary and primary) and how to
collect it.
Justify your decision and plan.
Present the industry analysis in a logical format, building a case for industry support of
new ventures. This exercise will help you understand the importance of knowing the
industry and finding support for new business opportunities.
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