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Please read the MarTech B2B relationship marketing article ( found in Module 2
Please read the MarTech B2B relationship marketing article ( found in Module 2 and attached below) and respond to the following questions:
How does this article relate to the content from our first two modules ?
What was your key takeaway from the article? Why do you think this stood out to you?
Which one of the five components of their new marketing program do you think will be most beneficial to the firm? Why? (Feel free to bring in another example here, either from marketing news or your own experience).
Your post should be a minimum of 500 words.
This discussion is primarily subjective, but you should include specifics from the course content and the article. You will be evaluated based on the specificity of your answers, incorporation of class content, and evidence of critical thinking (answering the “why”.)
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