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submit an essay (250 words or less). It should address the following 3 question
submit an essay (250 words or less). It should address the following 3 questions and describe their most significant accomplishments with an emphasis on leadership/management skills and career goals.
1. What unique talents, experiences, or skills (superpowers) do you use to be a change agent?
2. What impact have you made in your media organization and/or community?
3. How have you invested in your professional and personal development?
this may help in crafting the message:
Also, I am a writer, producer, journalist, social media manager, and content creator. I am currently enrolled in the MBA program at UVI, seeking higher education while securing my first media deal with Island Analytics Marketing & LLC. I a co pridcer and contet creator co writer for a podcast where were talking about community
this may help in crafting the message:
Dynamic and creative professional with hands-on expertise in overseeing performance evaluations, managing budgets, and
enhancing agency communications within governmental and private sectors. Proven track record in implementing strategic
marketing initiatives, optimizing social media engagement, and driving brand visibility. Skilled in analyzing KPIs, developing
comprehensive marketing strategies, and fostering positive stakeholder relationships. Expertise in content creation and campaign
management to enhance performance metrics. Strong proficiency in coordinating cross-functional teams, facilitating high-impact
events, and producing top-tier podcast content. Committed to delivering measurable results through innovative marketing
solutions and effective communication strategies.
Areas of Expertise
♦ Strategic Communications Planning
♦ Media Relations & Outreach
♦ Brand Development & Management
♦ Digital & Social Media Marketing
♦ Cross-functional Team Leadership
♦ Crisis Management & Reputation Repair
♦ Content Creation & Marketing Campaigns
♦ Performance Metrics & KPI Analysis
♦ Relationship Building
Professional Experience
Office of Management & Budget – Cohort 3 GVI Fellow/Performance Unit, St. Croix, VI 2023 – Present
Junior Performance Analyst, Office of Management and Budget (OMB) | GVI Fellows Program, Third Cohort
Oversee performance evaluations of 10 agencies, including DOJ, VIDA, BOC, VIPD, LGO, DOT, VIDOL, BIT, DPNR, BMV, and VITEMA.
Lead performance meetings, analyze KPIs, and guide discussions on performance challenges and strategic initiatives. Manage the
collection, consolidation, and reporting of monthly KPI results. Conduct regular audits and reviews to ensure accuracy and compliance
of KPI data. Support budget preparation, personnel listings, and staffing plans. Aid LGO in recruiting new hires for the Tax Assessor’s
office to ensure adequate staffing and meet organizational needs. Coordinate communications between OMB and other GVI
departments by organizing internal meetings to streamline services and enhance agency performance. Facilitate performance
discussions and monitor agency compliance through regular check-ins and detailed reports. Deliver performance review sessions
with agency stakeholders to align with strategic objectives and ensure operational compliance. Synthesize comprehensive reports on
agency performance metrics and the progress of strategic initiatives and reform plans. Guide agencies in developing program plans
and setting measurable goals to enhance effectiveness. Partner with the senior budget analyst to integrate performance data with
budget planning for informed decision-making.
Key Contributions:
• Facilitated site visits to multiple activity centers across GVI agencies and departments.
• Streamlined and refined KPIs to align with industry standards and optimize clarity, grammar, and terminology.
• Implemented the Clear Impact Scorecard system to monitor and evaluate performance metrics across agencies.
• Assisted DPP and OMB in managing fixed assets and coordinated with various GVI agencies to maintain accurate asset tracking.
• Contributed to the development of fiscal year 2024-2025 budget book for the Performance unit as a writer, editor, and reviser.
• Collaborated with the VIPD legal team to support the VIPD Overtime Curtailment Task Force to facilitate legislative assistance,
oversee necessary edits, and address overtime issues.
Island Analytics Marketing LLC – Caribbean Review, St. Croix, VI 2023 – Present
Social Media Manager | Host | Writer | Co-producer
Formulate and execute marketing strategies to enhance brand presence, improve recognition, and strengthen market positioning.
Produce and distribute engaging content across multiple social media platforms for increased audience interaction and brand
visibility. Devise strategies, amplify visibility, and boost audience engagement for expanded reach and heightened brand awareness.
Oversee audience interactions and feedback to cultivate a vibrant online community, foster positive brand sentiment, and attain
customer loyalty. Analyze social media metrics to optimize content strategies and improve engagement levels across platforms.
Key Contributions:
• Implemented cutting-edge social media marketing trends to enhance online presence and stay ahead of industry standards.
• Generated promotional content optimized for social media platforms, while enhancing audience engagement and driving traffic
to key digital channels.
• Authored and produced segments for the Caribbean Review to ensure high-quality and relevant content resonated with readers
and strengthened brand authority.
Co-host | Co-producer | Social Media Manager – Dialogue Three Forty Podcast
Crafted compelling promotional content for social media platforms. Formulated and implemented marketing strategies for the brand
Dialogue Three Forty. Co-hosted podcast episodes by contributing to dynamic discussions and insightful interviews. Coordinated and
produced podcast content for top-tier production quality and captivating topics. Administered social media accounts and curated content
to promote episodes and engage with listeners. Executed podcast recordings by overseeing logistics and coordinating event details.
Key Contributions:
• Elevated online visibility and brand awareness by implementing current social media marketing trends.
• Interacted with listeners via social media and actively engaged with comments to foster community involvement.
• Analyzed listener feedback and social media metrics to refine future podcast episodes and optimize marketing strategies.
• Spearheaded marketing initiatives and expanded the podcast’s audience, including developing promotional materials and
strategic campaigns.
Internship Experience
Intern, Office of the Governor, USVI, St. Croix, VI (2022)
• Compiled and regularly updated media contacts, curated lists of recent UVI graduates, and collaborated with senior leadership
to successfully execute projects, events, and broadcasts.
• Partnered with the office of the USVI Governor’s Communication Department to streamline communication efforts and enhance
outreach strategies.
• Improved project efficiency by developing and refining communication skills.
Intern, Virgin Islands Water & Power Authority, St. Croix, VI (2021)
• Collaborated with the Internal Audit Department to track inventory batches, conduct physical counts using inventory tags and
count sheets, sample count sheets, and validate inventory accuracy.
• Employed Excel to manage and complete the inventory verification process, while overseeing counter activities and supporting
the accountant and internal auditor.
Intern, Virgin Islands Water & Power Authority, St. Croix, VI (2020)
• Collaborated with warehouse staff and team members to count and identify parts and materials.
• Tagged the counted parts and materials as well as conducted comprehensive inventory and stock analysis.
Education
Bachelor of Arts in Communication, University of the Virgin Islands, St. Croix, VI (2023) – Magna Cum Laude (3.59/4.0)
Modules: Media Law and Ethics, Public Speaking, Intercultural Communication, Business Communication, Voice and Diction,
Broadcast Communication, Interpersonal Communication, and Public Relations.
Certifications
Planning, Budgeting, and Performance Management Certification (2023)
Compliance Auditing Certification (2023)
Technical Proficiencies
Clear Impact Scorecard system | Microsoft Office | Adobe Audition 1.5 | Canva
Honors & Awards
• Achieved Dean’s List recognition throughout academic years 2020 to 2023 at UVI College of Liberal Arts and Social Sciences.
• Delivered an impactful address as the Student Class Speaker during the UVI 59th Commencement in 2023.
• Earned the prestigious 2023 Ma’at Scholarship from Region III National Association of Black Journalists (NABJ).
• Received the 2023 Communication Award from UVI College of Liberal Arts and Social Sciences.
• Led as President of the University of the Virgin Islands Association of Black Journalists (UVI-ABJ) from 2022 to 2023.
• Engaged as an active member of the UVI Golden Key Club, St. Croix Campus, since 2021.
• Represented UVI at the Historically Black College or University (HBCU) White House Press Briefing in February 2023, featuring
Vice President Kamala Harris and Keisha Lance Bottoms.
• Contributed articles as a Writer for UVI VOICE 2.0 Student online newspaper, uvivoice.org, since 2021.
• Served as UVIABJ Executive Board member and representative at the National Association of Black Journalists (NABJ) National
Conference in Las Vegas, Nevada (August 2022) and Jackson, MS (August 2023).
• Held role of Vice-President of the University of the Virgin Islands Association of Black Journalists (UVI-ABJ) from 2021 to 2022.
• Coordinated community outreach efforts for the Caribbean Cinematic and Arts Festival (CCAF) in 2022 and 2023.
• Selected as a Scholar for the Thurgood Marshall College Fund (TMCF) in October 2021.
• Represented UVI at the 2022 Thurgood Marshall College Fund (TMCFLI) Leadership Institute in NYC in October 2022.
• Secured 1st place in the Feature Film category at the Caribbean Cinematic and Arts Festival (CCAF) for “Interview with the
Governor” in 2022.
• Hosted the University of the Virgin Islands Association of Black Journalists (UVI-ABJ) Journalism Summit in 2021 and 2022.
• Successfully led the team to win 1st place in the Blockchain Video Competition at Morgan State, Fin Tech, in Fall 2020.
• Edited and produced content for “Re-imagining USVI Culture, Adages are Linguistic Celebrations” under a CFVI grant in Fall 2020
Order from us for quality, customized work in due time of your choice.