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The Marketing Mix
Try to address the traditional marketing mix analysis usually
The Marketing Mix
Try to address the traditional marketing mix analysis usually seen in marketing plans, and the following issues as part of your Web marketing plan. Some of these issues may not apply to your situation. Select and address those that are most relevant to your recommended program.
Product: what products and services are you offering? Is it an augmented product? How do interactivity and individualization contributed to product offerings?
Pricing: What kinds of pricing strategy are you using and Why?
Communication: How the firm is going to generate awareness? Are they going to use online levers (banners ads, public relations, search engines, e-mail) or offline levers (TV, magazines, Radio, yellow pages, Billboards), explain why you made such a decision.
Community
The file below shows what the assignment is about. The file is the first part of this paper.
The iRing strategic plan aims at improving personal health insights and enhancing the Apple ecosystem, by combining cutting-edge technology with everyday wearability. The iRing’s sleek, discrete design combines effortless connectivity and innovative health tracking to enable users to effortlessly monitor their overall health.
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