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The purpose of this assignment is to develop an infographic that is designed to educate your target market about your chosen Lakeland department/service (what you used for the SWOT and survey assignments).
Your goal is to build your department’s/service’s brand. You will accomplish this by having factual content in the infographic that educates, shows expertise, and gains customer/client trust. Please note that the factual content needs to specifically apply to your chosen department/service.
Complete the following for this assignment:Read this article so that you understand the value of using infographics in marketing.
Read this article, which summarizes how infographics can be used to build a brand.
Develop at least 4 pieces of content that you will include in the infographic (this could consist of visual data such as charts and graphs, facts about the department, short testimonials/quotes, pictures with descriptions, service listings etc. Make sure that the content is short and simple! No one will read an infographic with too much information. This content should appeal to your target customer by educating them and gaining their trust. The research you completed for the SWOT and survey should help you determine this content.
Use the free templates you can download from one of the following free infographic sites: www.venngage.com, www.picmonkey.com, www.canva.com, www.piktochart.com, and www.visme.com. If you don’t see options you like using the those suggestions, note that other sites provide templates and free design services. Note that this website is another resources that has templates and gives examples of simple and short infographics.
Submit the infographic you have created
The Department I choose is Student engagement and leadership
You will be graded on:Professional and visually appealing design
Professional and engaging content that includes at least 4 pieces of content that educates, shows expertise and gains customer/client trust in a simple and short manner
Proper grammar and spelling
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