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Using the information you created in Week 1 Project, complete the following crea
Using the information you created in Week 1 Project, complete the following creative brief:
Creative Brief Template One
Based on your research, create a 2- to 3-page report that includes
all components of the creative brief and supporting documentation on how
you answered each component of the brief.
Be sure to support your points for each of the components in parenthesis with data from the program and outside research.
Creative Brief Template One
This template can be used when developing a creative brief. It contains sections on:
Health Area and Intervention(s)
Shared Vision
Background
Priority Audience
Primary Audience
Influencing Audience details
Objectives
Competitive Behaviors/ Barriers
Positioning Statement/ Key Promise (and supporting points)
Call to Action
Creative Considerations
Media Approach
Materials to be Developed
Donor
Key Partners
Technical/Program Specifications
Geographic Placement
Language
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