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Your one-page proposal should include the following sections with headings in bold:
Topic:
Identify the brand or company you are selecting for your marketing plan.
Provide a brief background on the brand or company.
Rationale:
Explain why this company needs a new marketing plan.
Are you focusing on entering a new market, launching a new product or service, or revamping an existing plan?
Include a justification for why a new plan is necessary.
Strategy:
Define the target market for your marketing plan.
Indicate where you will source the information needed for your final paper.
Formatting and Submission:
Ensure your proposal is formatted in APA style, with citations and supporting scholarly research.
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