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Instructions
Read the Harvard Case, “E-sports: Creating New Sports from Online G
Instructions
Read the Harvard Case, “E-sports: Creating New Sports from Online Gaming”
Study it thoroughly.
Study my PowerPoint slides. Please click on each hyperlink I have provided.
Incorporate facts & ideas from the Harvard Case & my PowerPoints in your responses.
Your Homework must be at least 2 full pages.
There is a 10-point penalty if your homework is less than 2 full pages.
How to Format the Homework
Use a 12-point font.
Use 1-inch margins.
Double-space your writing. Do a spell check.
Save the file as your last name, MCap, Hwk 7.
Submit your file as a Word of PDF document.
Q1. Describe and discuss the global popularity of the 2018 League of Legends World Championship. Make sure you discuss how many people watched the event & how much business it generated.
Q2. Describe and discuss how e-sports evolved into a spectator sport. Make sure you describe how people watch e-sports on TV networks, on Twitch, & on other platforms. It would be great if you could spend 5 minutes or more watching an e-sports event; then, discuss the extent to which it interests you (or not). You watch a few moments from the 2018 League of Legends World Championship at https://tinyurl.com/4jdp9hp4Links to an external site.
Q3. Describe and discuss the experience of attending a major e-sports tournament at an area specifically designed for e-sports. Take a look at some of the new e-sports arenas and describe some of the key features of 2 arenas you found most-interesting. Make sure that you describe how the new Boeing TechPort Center in San Antonio was designed to host e-sports! It would be great if you could discuss the experience of attending an e-sports tournament there.
Q4. Describe and discuss the extent to which young people are becoming e-sports fans. I need to you describe and discuss why so many young people prefer e-sports to traditional sports like the NFL. Make sure you describe and discuss the extent to which you or someone you know may prefer esports more than traditional sports (or not).
Q5. Describe and discuss 3 specific examples of consumer brands who are marketing through e-sports. Make sure you describe why Louis Vuitton or another fashion brand is marketing through esports. Make sure you also discuss why 2 other brands have chosen to market through esports.
Q6. Study the PDF from YouGov Sports. Describe 2 facts or ideas you learned about marketing e-sports that you found most-interesting.
Esports-Report-APAC-v2.pdfOpen this document with ReadSpeaker docReader
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