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It can be helpful to think of target markets as tribes. Each of us associates wi
It can be helpful to think of target markets as tribes. Each of us associates with various target markets, or tribes, based on a variety of factors such as our interests (psychographic), age (demographics), gender (demographics), beliefs (psychographics), etc.
Watch this TedTalk on Tribes Links to an external site.: https://www.ted.com/talks/seth_godin_on_the_tribes…
Based on this, list and define some of the tribes to which you belong. Be as descriptive as possible. What do they have in common?
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