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Use this link for any research: https://irsc.libguides.com/c.php?g=824505
How im

Use this link for any research: https://irsc.libguides.com/c.php?g=824505
How important is understanding; demography, culture, ideology and history of people from
other countries when doing business there? An argument is that cultures are merging and all
people want what we have, our tastes have converged. Here are some universal products;
McDonalds, Calvin Klein Jeans, Apple Phones, Ray Ban sunglasses. Defend an argument for
converging or is the majority of our buying behavior local to our region etc.   

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